So you’ve got Seth Godin in his bestselling business book “Linchpin” preaching that to succeed in the world today, everyone must be an artist.
“Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
What makes someone an artist? I don’t think it has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren’t artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artist who works with oil paint or marble, sure. But there are artists who worked with numbers, business models, and customer conversations. Art is about intent and communication, not substances.”
And here’s is a post from the Harvard Business Review
In anticipation of the launch of our PSU Sustainability + Music Lecture Series, I am aiming to put up at least one post a day of thoughts, ideas, conversations and questions that have come up in my exploration of this concept over the past three years.
The questions are many. There are also a number of intriguing and thought-provoking ideas circulating in the blogosphere. Numerous seeds for enriching conversations.
The thing about sustainability is that people use the word to mean many things. At its simplest is the conversation about how to make music- and by that people usually mean the various activities pursued by the music industry-green. So you have websites like http://www.greenmusicalliance.org/. Is this endeavor just feel-good environmentalism, a marketing platform for celebs and pop stars? or is there more to it?
The first post I ever bookmarked on this topic asked the question what does Sustainability in the Arts look like? The blogger Mark Robinson was looking at the issue from an arts administration point of view. But whole field is built on top of art the try to midwife it without strangulation through the birth canal of market capitalism. Is change coming from that sector really going to be effective?
Or is the system broken? When we talk about music (or the arts) from an economic perspective as Ian David Moss does in his post on arts-and-sustainability, Is the game just changing underneath us and we need to come up with a new paradigm for what it means to be “an artist” what it means to have “a career” etc?
Or may the model is wrong. As our first lecturer Jeff Titon states in his Music & Sustainability blog,. Maybe we would be better served by thinking of music in as an ecology rather than an economy
There is some food for thought. Let’s see where it goes.